Jacksonville’s Riverfront:
A Destination for Everyone
The Jax Riverfront Alliance is a new nonprofit working with the City of Jacksonville to care for and activate downtown’s riverfront parks, helping create a daily destination that delights residents, benefits businesses, and inspires visitors.
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Rooted in Community.
Built for Tomorrow.
We are the Jax Riverfront Alliance
The Jax Riverfront Alliance is Jacksonville’s dedicated nonprofit partner created to steward the connected system of downtown riverfront parks and pathways along both banks of the St. Johns River. Working with public, private, and community partners, we help care for, activate, and continually improve these spaces for everyone.
Many organizations are contributing to downtown’s momentum, but the Jax Riverfront Alliance has a distinct focus: Jacksonville’s public riverfront.
Vibrant parks
transform cities.
Jacksonville’s downtown riverfront is envisioned as a world-class destination: a vibrant, interconnected network of parks that unite neighborhoods, celebrate the river, and offer welcoming spaces to gather, enjoy nature, and build community. More than green space, these public spaces are a catalyst for economic growth, cultural vitality, healthy living, and resilience—supporting a thriving, dynamic city now and for generations to come.
Stewards of
a bold vision.
The organization is a 501(c)(3) nonprofit committed to stewarding a bold vision for downtown Jacksonville’s riverfront through the implementation, activation, and enhancement of a world-class system of parks and public spaces.
Committed to Excellence
The St. Johns River is downtown’s defining natural asset and the heart of our civic identity.
The Jax Riverfront Alliance seeks to deliver an excellent riverfront experience through year-round programming, meticulous maintenance, and a commitment to constant improvement. The ultimate goal is to transform our riverfront into a daily destination for recreation, tourism, culture, nature, and wellness while inspiring economic growth, and community pride.
[Tony Moore headshot]
New Leadership
Meet Tony Moore
[TITLE, e.g. President & CEO]
[2–3 sentence introduction to Tony Moore, his background, and what he brings to the Alliance, supplied by the client.]
One Riverfront.
Endless Possibilities.
- Photo: City of Jacksonville
Recreation
Room to run, ride, paddle, and play, together along the river.
- Photo: City of Jacksonville
Culture
Festivals, music, and public art that tell Jacksonville’s story.
- Photo: City of Jacksonville
Nature
Shade, shoreline, and native landscapes along the St. Johns.
- Photo: City of Jacksonville
Wellness
Everyday spaces to breathe, move, and reconnect.
A Shared Vision.
A Stronger Jacksonville.
Public-Private Partnership
The Jax Riverfront Alliance is the result of years of community advocacy and visioning for our riverfront. Throughout 2025, a steering committee made up of public, private, and civic representation studied best practices and conservancies around the country. Their recommendation was a clear, actionable solution: a public-private partnership between the City of Jacksonville and the Jax Riverfront Alliance to serve as dedicated stewards for the riverfront—a trusted model in other cities but the first of its kind in Jacksonville.
The High Line Network
The Jax Riverfront Alliance is an active member of the High Line Network, a community of peer nonprofit organizations representing urban parks, industrial reuse projects, and public spaces.
We’re All Connected
A groundswell of investment is lifting Jacksonville’s urban core into its next era. Projects complementing our emerging riverfront include Groundwork Jacksonville’s Emerald Trail, McCoy’s and Hogan’s creek restorations, MOSH Genesis, the USS Orleck Naval Museum, and private developments such as the Four Seasons, RiversEdge, One Riverside, and more. See project updates provided by the Downtown Investment Authority and I Dig Jax.
The Downtown Download
So much is happening in Downtown Jacksonville each week. A great place to find information, including where to park, is through the Downtown Business Improvement District’s website and weekly newsletter from Downtown Vision, Inc.
The Jax Riverfront Alliance is a 501(c)(3) organization committed to stewarding a bold vision for downtown Jacksonville’s riverfront through the implementation, activation, and enhancement of a world-class system of parks and public spaces.
EIN 87-2181821
Contact Us
info@jaxriverfrontalliance.org
Jax Riverfront Alliance
221 N. Hogan St., Suite 219
Jacksonville, FL 32202
© 2026 Jax Riverfront Alliance. Select photos courtesy of the City of Jacksonville.
