Jax Riverfront Alliance Names Tony Moore as Founding Chief Executive Officer to Lead Next Chapter of Jacksonville’s Riverfront

Tony Moore headshot in front of downtown Jacksonville skyline
After a selective national search led by Kittleman & Associates, the Jax Riverfront Alliance board of directors has appointed Tony Moore as its inaugural chief executive officer. Moore brings more than three decades of expertise in large-scale civic development initiatives, strategic operations, and destination park management to the organization as it enters a new phase of stewardship and activation of Jacksonville’s riverfront.

Moore’s career began in the attractions industry, working with brands such as SeaWorld, Universal Studios, and Zoo Tampa, where he developed a strong foundation in large-scale operations and guest experience enhancement. He later moved into public urban park development and management, serving as founding CEO of Tulsa’s Gathering Place, where he led the development and launch of a nationally recognized public park while building the organization from the ground up and overseeing its operational planning, programming, and community engagement.

Moore comes to Jacksonville from the Trinity Park Conservancy in Dallas, where he served as president and CEO leading the design, construction, and operational development of 250-acre Harold Simmons Park while positioning the conservancy as a catalyst for economic development, quality of life enhancement, and community transformation. Throughout his career, Moore has brought together vision and operational discipline to move ambitious initiatives from concept to execution while fostering collaboration, accountability, and excellence.

In his first year, Moore will focus on establishing the Jax Riverfront Alliance’s operational and programming standards, strengthening relationships across the public and private sectors, and deepening community engagement around the future of Jacksonville’s riverfront. His leadership comes at a pivotal time as the Jax Riverfront Alliance moves from establishing the organization to delivering on its vision for a riverfront that delights residents, benefits businesses, and inspires visitors.

Media Contact

Tyler Holder
tholder@highreason.com
904-645-6200